In several of the last few articles posted, I have discussed the different styles of portrait photography without really describing what those styles are. I hope this article will shed some light on the subject (pun intended) and help you decide which style or combination of styles most fits you.
Traditional studio posed
When most people think of portrait photography, this is the style they are thinking of. This is where you go into a studio, have a solid or specialty backdrop, everyone is positioned around one family member (usually mom) and you all smile towards the camera. Although it has evolved some over the past century as photographic equipment has gotten better, for the most part this has become the staple of portrait photography and is consistent over different types of portraits (family, individual, business, etc.). There are some things which can be added into these types of photos which will spice them up but still keep the essentially a traditional studio shot. Some of these things include instruments, sports equipment, toys for children, or your family pet. This type of portraiture is still the most common, where you are posed by the photographer and they take the portrait of all of you looking at the camera.
Lifestyle and candid photographers are very common now. While they are not the same, they share many similar traits. Lifestyle photographers typically will take a subject, put them in an environment and will ask for eye contact while get photos in that setting. For example, when I do outdoor portraits with children I will usually employ a combination of posed and lifestyle photography. I try to take the child to a local park, will get some posed photography in the beginning in the lush greens, then will end at a playground where I only ask the child to look at me and smile when I ask for it. Otherwise I just follow the child around and capture photos of them doing what they love to do, play.
Candid photography is similar, except that there is no asking for eye contact. A candid photographer would take the child to the playground and get photos of them playing on the equipment, but would not get too many photos of the child looking at the camera.
The photojournalistic style has been greatly romanticized over the last 5 years or so. A true photojournalistic style is similar to lifestyle photography, but with a black and white touch and a “did our photographer even show up” feel. When you hire a photojournalist to document your wedding, their job is to observe without interference. If they have done their job correctly, you should see them when they arrive and when they leave, but not really notice them throughout the day. True Photojournalists do not ask you to look at the camera, do not edit much beyond conversion to black and white (besides maybe some contrast adjustments), and are excellent storytellers. You should be cautious to really get a good look at the work of photographers stating they are photojournalists, as it is rare to get a skilled photojournalist. There are many photographers who claim to be photojournalist but are really candid/lifestyle photographers. Photojournalistic wedding photography, is both an acquired taste and a hard skill to master, so if this style really speaks to you be prepared to pay more for a skilled photojournalist.
Artistic portraits are done with some specialty settings. It can either be your outfits, such as Victorian or western dress, lighting, such as all black except for your face, or it can be specialty tones such as sepia or selective desaturation. Any of these elements, and many others, can create an artistic feel to a photography session. All photographers are artists, but each photographer will develop their own style. This is again why it is important to research your photographer and find one whose style you like.