It is estimated by the end of 2022, 1 million videos will be watched per second. In fact, online video is predicted to represent 82.5% of all web traffic. Still for some it’s the fear of video that stops them from hitting record. In today’s blog here are some simple ways to make you a shooting star.
Tip #1 – WHO, WHAT, and WHY are you making the video in the first place
For any video project, start by writing down your goal, and then list at least 3 key take-aways you want the viewer to remember. Knowing your key points lessens the chance you’ll ramble and go off on tangents.
Tip #2 – Imagine you’re having a conversation
Identifying a specific person you want to talk to takes away all that pressure.
Even if no one’s watching your at first, still imagine how connecting conversationally with just one person would make it all worth it.
Also, don’t assume you’re reaching no one. Remember, lots of people watch videos constantly so it’s better to never assume.
Tip #3 – Shift the Focus
Too often we get caught up on our own fears and insecurities that we forget that we have a chance to provide a service, make a difference, or teach with our video.
When you shift your focus to doing whatever you can to help someone else, your nervousness and apprehension fades.
Tip #4 – Content is King
That means you don’t need a fancy set, fancy camera, or fancy wardrobe to show up and deliver something your audience will enjoy. Because if what you share is truly helpful or entertaining, people overlook all of that because they like you and are genuinely interested in what you have to say.
Plus, with video there’s less expectation for it to look super polished anyway because people know when you’re on your phone.
Tip #5 – Confidence and Consistency
When you’re first starting out, give yourself at least a dozen videos to get comfortable and hone your style. Analyzing stats can come later once you have videos to review.
So there you have it! Here again are the 5 tips to get over your fear of live video:
- Know WHO, WHAT, and WHY you’re making the video.
- Be Conversational
- Shift the Focus from yourself to how you can help others
- Content is King
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